THE BEAUTY BRAND EDIT
A thoughtful brand and website designed for beauty businesses that want to look as professional as the experience they provide.
WHY THIS PACKAGE
Designed for businesses where first impressions matter.
For many beauty businesses, your website and visual identity are often the first interaction someone has with your brand. Before they book a consultation, browse your services, or step through your doors, they're already deciding whether your business feels professional, trustworthy, and aligned with the experience they're looking for.
The Beauty Brand Edit has been created to help you make that first impression count—bringing together every visual touchpoint into a polished, cohesive brand that feels as considered as the work you do every day.
This experience is ideal for
Everything you need to
launch with confidence.
The Beauty Brand Edit is a complete design experience that brings together your brand identity, website, and the essential digital assets your business needs to present itself professionally from day one.
A calm, clear identity designed to help your practice feel trustworthy, aligned, and easy to recognise.
This is where we establish the visual direction for your business—creating the foundations that will guide every touchpoint moving forward.
Includes:
1-hour Brand Clarity & Vision Call
Brand positioning notes and visual direction
Moodboard and creative direction
Logo suite
Colour palette
Typography system
Simple brand element system
Tone and messaging direction
Photography direction guidance
Mini brand style guide
Organised final brand file handover
A custom website designed to explain your work clearly, build trust with potential clients, and guide them confidently towards the next step.
Designed around your services and the way your clients naturally move through your website, your online presence will be beautiful, intuitive, and easy to manage long after launch.
Includes:
Custom website (up to 5 pages)
Home
My Approach
Services / Work With Me
FAQ
Contact
Setup and design of up to 3 core offers, services, packages, or session types
Lead capture section with free downloadable integration
Welcome email design for new subscribers
Contact form with enquiry notifications
Policy pages setup (using client-provided wording)
Mobile optimisation
Basic SEO setup
45-minute website handover session
Screen recordings for key backend actions
One month of post-launch website support
The supporting pieces that help your brand remain consistent beyond your website.
Designed to help you launch confidently and continue showing up professionally across your everyday client interactions.
Includes:
Up to 8 Instagram Highlight Covers
12–15 Canva starter templates tailored to your brand
Brand or website launch announcement graphic
Email signature
One digital resource cover (lead magnet, workbook, welcome guide, or programme guide)
Additional support, whenever you're ready.
As your business grows, your brand can grow with it. Additional services are available to expand your package, including:Additional website pages
Sales pages for retreats, workshops, memberships, courses, or signature programmes
Additional services or offers
Online booking platform setup
General copy refinement
Blog setup
Newsletter template design
Full lead magnet or workbook design
These can be quoted individually based on your project's needs.
“THE BCREATIVE COLLECTIVE CAME highly recommended BY FELLOW INTERIOR DESIGNERS IN THE US AND CANADA”
- Cristina Otazua
Discovery &
Brand Clarity
Every project begins with a conversation. We'll talk about your business, your services, your goals, and the people you'd like to reach. We'll also explore your vision, inspiration, and any existing brand assets to understand where your business is today and where you'd like it to go. This session gives us the clarity needed to move forward with confidence.
CREATIVE
DIRECTION
Once we've established the foundations, I'll develop the visual direction for your brand. Together we'll refine the overall look and feel through moodboards, typography, colour palettes, imagery, and creative references until everything feels aligned with your business. Approving this direction before the design begins means every decision that follows feels cohesive and intentional.
DESIGN &
DEVELOPMENT
With the direction approved, your brand and website begin to take shape. Your visual identity is refined, your website is designed and developed, and your supporting assets are created alongside it. Throughout the project, you'll have regular opportunities to review the work and provide feedback as everything comes together.
REFINEMENT
This is where every detail is carefully polished. We'll work through the agreed revisions, optimise your website across desktop and mobile, test key functionality, and ensure your brand feels consistent across every touchpoint before launch.
LAUNCH &
HANDOVER
Once everything has been approved, it's time to launch.
You'll receive your organised brand files, a personalised website handover session, tutorial recordings for the key areas of your website, and one month of post-launch support to help you settle into your new online presence with confidence.
INVESTMENT
invest in your next chapter
The Beauty Brand Edit starts from $3,000 USD and is typically completed within 5–8 weeks.
Every project is tailored to the individual business, so once we've discussed your goals, I'll confirm the final scope and provide a detailed proposal before any work begins.
A 50% deposit secures your booking, with the remaining balance due before launch.
Ready to Get Started?
Whether you're preparing to launch a new business or refining an established one, I'd love to help you create a brand and website that feels professional, cohesive, and completely aligned with your business. We'll be in touch to schedule a complimentary consultation to learn more about your project.
FREQUENTLY ASKED QUESTIONS
"I AM BEYOND THRILLED WITH MY NEW BRANDING AND WEBSITE AND I FEEL THAT INVESTING IN LARA WAS ONE OF THE BEST DECISIONS I’VE MADE FOR MY CAREER."
Thank you so much Lara, from the bottom of my heart I am so happy with what you have created for me, it truly was a pleasure. All the little details and extras you added resonated with who I am as an artist and business owner and will continue to speak to my dream clientele. You are a talented designer and I feel so lucky to have found you-thank you for making the brand I’ve been dreaming of.
— Elizabeth Pederson, Owner/Founder
Whether you're launching your first business, refreshing an established brand, or ready for a website that finally reflects the quality of your work, The Beauty Brand Edit brings everything together into one cohesive experience.
From your visual identity and website to the client-facing assets that support your day-to-day business, every detail is thoughtfully designed to help you present your business with confidence and consistency.