THE WELLNESS BRAND
A thoughtful brand and website designed for businesses built on trust, care, and connection.
Whether you're launching your first practice or refining one that's grown over the years, The Wellness Brand brings together everything you need to present your business with clarity and confidence.
From your visual identity and website to the digital assets that support your day-to-day business, every detail is thoughtfully designed to help your practice feel professional, welcoming, and aligned with the work you do.
WHY THIS PACKAGE
Designed for businesses where trust comes first.
When someone is looking for a wellness practitioner, they're not simply choosing a service. They're choosing someone they feel comfortable opening up to. Long before they book a consultation or send an enquiry, they're already forming an impression through your website, your branding, and the way your business presents itself online.
The Wellness Brand has been created to help you make that first impression feel calm, professional, and reassuring, bringing together every visual touchpoint into one cohesive experience that reflects the quality of your work.
This experience is ideal for
Everything you need to
launch with confidence.
The Wellness Brand is a complete design experience that brings together your brand identity, website, and the essential digital assets your business needs to show up professionally and consistently from day one.
A calm, clear identity designed to help your practice feel trustworthy, aligned, and easy to recognise.
This is where we establish the visual direction for your business—creating the foundations that will guide every touchpoint moving forward.
Includes:
-
1-hour Brand Clarity & Vision Call
-
Brand positioning notes and visual direction
-
Moodboard and creative direction
-
Logo suite
-
Colour palette
-
Typography system
-
Simple brand element system
-
Tone and messaging direction
-
Photography direction guidance
-
Mini brand style guide
-
Organised final brand file handover
-
A custom website designed to explain your work clearly, build trust with potential clients, and guide them confidently towards the next step.
Designed around your services and the way your clients naturally move through your website, your online presence will be beautiful, intuitive, and easy to manage long after launch.
Includes:
-
Custom website (up to 5 pages)
-
Home
-
My Approach
-
Services / Work With Me
-
FAQ
-
Contact
-
-
Setup and design of up to 3 core offers, services, packages, or session types
-
Lead capture section with free downloadable integration
-
Welcome email design for new subscribers
-
Contact form with enquiry notifications
-
Policy pages setup (using client-provided wording)
-
Mobile optimisation
-
Basic SEO setup
-
45-minute website handover session
-
Screen recordings for key backend actions
-
One month of post-launch website support
-
The supporting pieces that help your brand remain consistent beyond your website.
Designed to help you launch confidently and continue showing up professionally across your everyday client interactions.
Includes:
-
Up to 8 Instagram Highlight Covers
-
12–15 Canva starter templates tailored to your brand
-
Brand or website launch announcement graphic
-
Email signature
-
One digital resource cover (lead magnet, workbook, welcome guide, or programme guide)
-
Additional support, whenever you're ready.
As your business grows, your brand can grow with it. Additional services are available to expand your package, including:-
Additional website pages
-
Sales pages for retreats, workshops, memberships, courses, or signature programmes
-
Additional services or offers
-
Online booking platform setup
-
General copy refinement
-
Blog setup
-
Newsletter template design
-
Full lead magnet or workbook design
These can be quoted individually based on your project's needs.
-
“THE BCREATIVE COLLECTIVE CAME highly recommended BY FELLOW INTERIOR DESIGNERS IN THE US AND CANADA”
- Cristina Otazua
Discovery &
Brand Clarity
Every project begins with a conversation. We'll talk about your business, your services, your goals, and the people you'd like to reach. We'll also explore your vision, inspiration, and any existing brand assets to understand where your business is today and where you'd like it to go. This session gives us the clarity needed to move forward with confidence.
CREATIVE
DIRECTION
Once we've established the foundations, I'll develop the visual direction for your brand. Together we'll refine the overall look and feel through moodboards, typography, colour palettes, imagery, and creative references until everything feels aligned with your business. Approving this direction before the design begins means every decision that follows feels cohesive and intentional.
DESIGN &
DEVELOPMENT
With the direction approved, your brand and website begin to take shape. Your visual identity is refined, your website is designed and developed, and your supporting assets are created alongside it. Throughout the project, you'll have regular opportunities to review the work and provide feedback as everything comes together.
REFINEMENT
This is where every detail is carefully polished. We'll work through the agreed revisions, optimise your website across desktop and mobile, test key functionality, and ensure your brand feels consistent across every touchpoint before launch.
LAUNCH &
HANDOVER
Once everything has been approved, it's time to launch. You'll receive your organised brand files, a personalised website handover session, tutorial recordings for the key areas of your website, and one month of post-launch support to help you settle into your new online presence with confidence.
INVESTMENT
invest in your next chapter
The Wellness Brand starts from $3,000 USD and is typically completed within 5–8 weeks.
Every project is tailored to the individual business, so once we've discussed your goals, I'll confirm the final scope and provide a detailed proposal before any work begins.
A 50% deposit secures your booking, with the remaining balance due before launch.
Ready to Get Started?
Whether you're preparing to launch a new practice or refining an established one, we'd love to help you create a brand and website that feels calm, professional, and completely aligned with your business. We'll be in touch to schedule a complimentary consultation to learn more about your project.
FREQUENTLY ASKED QUESTIONS
"I AM BEYOND THRILLED WITH MY NEW BRANDING AND WEBSITE AND I FEEL THAT INVESTING IN LARA WAS ONE OF THE BEST DECISIONS I’VE MADE FOR MY CAREER."
Thank you so much Lara, from the bottom of my heart I am so happy with what you have created for me, it truly was a pleasure. All the little details and extras you added resonated with who I am as an artist and business owner and will continue to speak to my dream clientele. You are a talented designer and I feel so lucky to have found you-thank you for making the brand I’ve been dreaming of.
— Elizabeth Pederson, Owner/Founder